Brand Like A Rock Star Lessons from Rock 'n' Roll to Make Your Business Rich and Famous eBook Steve Jones Steve Jones
Download As PDF : Brand Like A Rock Star Lessons from Rock 'n' Roll to Make Your Business Rich and Famous eBook Steve Jones Steve Jones 
Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll.
Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.
Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.
From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business.
Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.
Brand Like A Rock Star Lessons from Rock 'n' Roll to Make Your Business Rich and Famous eBook Steve Jones Steve Jones
Chapter after chapter after chapter of this book delivers. It's rare to find this in business books today.The book is very well organized, with illuminating examples from several different decades of rock and roll history sure to be of interest no matter what generation you come from. Jones interweaves the musical examples with examples from other kinds of companies or products, from cannolis in the North End of Boston to Harley-Davidson and Kentucky Fried Chicken.
I read a lot of business books, and there was very little in this book that I felt I had heard or read before. Highly recommended.
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Brand Like A Rock Star Lessons from Rock 'n' Roll to Make Your Business Rich and Famous eBook Steve Jones Steve Jones Reviews
The marketing stories behind rock people (not all of them are stars, at least not in my opinion) are nice, and give a very clear marketing insight. For those of us who do not come from this field, the lesson are very practical and useful.
This book is sensational and fun. Very useful and entertaining material.
If you are in business or are interested in developing your personal brand, this book not only educates but entertains as well. I found it very helpful.
It really shows you how various artists use branding to their advantage and how you can apply it to your business. It's not a complicated read, either. Simple, straightforward and actionable suggestions.
Why not follow the path and learn how to create a brand that has you all over it and build a more profitable business. Very straight forward. Thi sis a good read.
It's all about brand recognition. Definitely relate to business marketing. This book is relatable. Brand yourself, Stay Consistent. Get Noticed.
At one time, rock stars were seen as artists and performers, oblivious and unconcerned about marketing their craft. In this terrific book, Steve Jones tells the REAL story -- how some of the most successful, durable rockers are brilliant marketers (whether intentionally or not), and most importantly, what we can learn from them.
From AC/DC's consistency to the passionate "tribes" that support Jimmy Buffet and Grateful Dead, to the unique look that turned "just another" band into the world-renowned KISS, Jones illustrates the marketing principles essential for business success....WHATEVER the business.
My favorite chapter is "The Opposite of Love." Jones shows that it doesn't really matter if the vast majority of the people hate you, as long as a core of consumers are passionate fans. The hard core can make you very successful...look at Justin Bieber, Red Bull or the Yankees!
I loved this book!...I found it entertaining, fun and informative. I highly recommend it to anyone into music, into marketing or (like many of us) into both.
Chapter after chapter after chapter of this book delivers. It's rare to find this in business books today.
The book is very well organized, with illuminating examples from several different decades of rock and roll history sure to be of interest no matter what generation you come from. Jones interweaves the musical examples with examples from other kinds of companies or products, from cannolis in the North End of Boston to Harley-Davidson and Kentucky Fried Chicken.
I read a lot of business books, and there was very little in this book that I felt I had heard or read before. Highly recommended.
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